About Eric
The Right Word
Comes From Experience.
My name is Eric Hulin. I'm a Texas-licensed attorney (Baylor Law, State Bar 2017) with experience in civil litigation and transactional practice, and I've been building websites and digital systems for more than 20 years. As a business consultant and attorney in Texas, I've founded, co-founded, and consulted on businesses across law, technology, ministry, e-commerce, and consumer products.
I founded Rheme because I kept seeing the same problem: smart, hardworking entrepreneurs getting crushed — not by bad ideas, but by bad structure. They had no operating agreement, a website that didn't convert, contracts that left them exposed, or a business model that required them to never stop working.
That's what I fix. Not as a generalist consultant with a slide deck and a hot take, but as someone who has built things, broken things, litigated over things, and developed a genuine obsession with what actually works — versus what just sounds good in a meeting.
For the record: I've been a systems thinker since before I had words for it. I spent years playing chess against my father — he never let me win, not once, until I was actually good enough to beat him. Hundreds of games. It's the same way I approach every business engagement: I'm already thinking three moves ahead while we're still discussing move one.